When it comes to promoting any website on the Internet and improving its position in the search results, an important role is played by the so-called back links. This is when third-party platforms link to your website, which makes it look expert, trustworthy, and therefore more visible to users in the eyes of search engines. Therefore, every online business owner should definitely pay attention to backlinks, or as they are also called, linkbuilding.
Building quality backlinks (link building) is a rather complicated and troublesome process, but you cannot do without it if you want to attract attention to your website, attract as many users as possible, etc. That is why we are going to talk about basic methods of link building, which can be divided into free and paid services.
Free link building methods
These include the following methods:
Placement of links in social networks
Posting links in social networks is one of the easiest and most affordable ways to spread backlinks to your website to increase its visibility in search results
Registration in catalogs
Registration in directories is the oldest and also quite simple way to promote your website for free. To do this, you need to register your site in the relevant thematic directories, which will not only allow you to get additional backlinks, but also improve your citation index (CI) and website position in the search engine results
Guest posting
Guest posting - this method involves placing your article on a third-party website or blog with a link to your website, which results in not only backlinks but also referral traffic, which also increases the recognition of the resource among Internet users
Comments from forums and blogs
Commenting on forums and blogs is an old method of building backlinks that has become less effective in recent years. However, it is still worthy of attention and involves posting comments on various forums and blogs with active links to your website
Placing a link in an article, news or press release
Placing a link in an article, news article, or press release is a fairly common method of increasing the visibility and expertise of a website
Placement of links in services with questions and answers
Placing links in Q&A services also has a huge benefit for website promotion, increasing its visibility and driving traffic to the landing page
Exchange links
Exchange of links and articles between different sites on the basis of mutual agreements, which benefits both
Buying links through services
If you need to quickly increase the number of backlinks, it is most effective to contact services for buying links.
Outreach
Outreach is a method of obtaining backlinks through interaction with the owners of interesting, most importantly, related resources - websites and blogs. This has a positive effect on promotion, as such links are perceived by search bots as natural
PBN
PBN is a popular method of getting backlinks to a website that involves the creation of a Private Blog Network (PBN). The main task of PBN networks is to link to the main resource. PBN networks are most often used for so-called drops - sites whose domain name has not been renewed for some reason